City Dog's Fetch
The Dog Business has become Big Business!
When it comes to the health and happiness of their canine chums, today’s dog owners are willing to dish out the dough. Dog walking costs $16 to $35 for one hour; dog grooming is $25 – $100 per dog; doggie hotels run $28 – $50 for a 24 hour stay; a pet portrait starts at $120; and accessories such as canine running shoes and designer coats run from $35 a pair to $65 for a single jacket. It is estimated that Toronto is home to about 240,000 dogs and its canine industry grosses approximately $160 million annually.
Placing an ad with City Dog enables dog-related businesses to tap into this burgeoning and lucrative canine market. Dog lovers in Toronto and the surrounding area who want the finest for their canine chums read City Dog for our in-depth editorial and to source out the best canine products and services. Not only does an advertisement in City Dog place the information right at their fingertips, advertisers can also obtain a listing in our handy classified section, which showcases a fetching line-up of barker businesses — from dog walkers and groomers to canine daycare centres and doggie fashion shops. City Dog advertisers also receive a capsule write-up and link here on our web site.
This begs the question: Can you really afford NOT to advertise with City Dog?
Contact Information
- To Advertise: Ron Bester – Advertising Sales Manager
E-mail: rbester@generalprinters.ca / Phone: (416) 490-6000 Ext. 6017 - Other Inquiries: Hugh Lockhart – Publisher
E-mail: hugh.lockhart@sympatico.ca / Phone: (416) 424-2639 - Address: 1205-95 Thorncliffe Park Drive Toronto, Ontario M4H 1L7
Editorial Information
| August | The FUN Issue – With the weather turning warm, kids and their dogs will be out and about, playing together. City Dog takes a heartfelt look at the special bond between children and canines. |
| November | Therapy Dogs – As science increasingly validates the benefits of pet therapy, dog-facilitated treatement has grown in stature and application. Different types of canine therapy and their purposes are examined. |
| March | Dog Intelligence – How well do dogs understand language? How smart is your dog? Can you teach an old dog new tricks? Are all dog breeds created eqaul in terms of their cleverness and mental skills? City Dog answers these and other questions as we delve into the minds of dogs. |
| June | TBA |
City Dog Rates and Sizes - 2009*
- Page Size: 8-1/2" x 10-5/8"
- Bleed: minimum ¼"
- Image Area (non-bleed pages): 7-5/8" x 10-1/8"
- (All ads are process colour on coated stock)
| Ad Description | Dimensions (WxH) | Rate |
| Outside Back Cover | 8-1/2" x 10-5/8" | $1500 |
| Inside Back Cover | 8-1/2" x 10-5/8" | $1200 |
| Inside Front Cover | 8-1/2" x 10-5/8" | $1200 |
| Full Page | 7-5/8” x 10-1/8” | $1000 |
| 2/3 Page Vertical | 5” x 10-1/8” | $900 |
| 2/3 Page Horizontal | 7-5/8” x 6-3/4” | $900 |
| 1/2 Page Vertical | 3-4/5” x 10-1/8” | $700 |
| 1/2 Page Horizontal | 7-5/8” x 5” | $700 |
| 1/3 Page Vertical | 2-1/2” x 10-1/8” | $550 |
| 1/3 Page Horizontal | 7-5/8” x 3-3/8” | $550 |
| 1/4 Page Vertical | 3-4/5” x 5” | $450 |
| 1/4 Page Horizontal | 7-5/8” x 2-1/2” | $450 |
| 1/6 Page Vertical | 2-1/2” x 5” | $350 |
| 1/6 Page Horizontal | 5” x 2-1/2” | $350 |
| 1/8 Page Vertical | 2-1/2” x 3-1/2” | $250 |
| 1/8 Page Horizontal | 7-5/8” x 1-1/4” | $250 |
| Business Card | 3-5/8” x 2” | $150 |
* Rates Subject To Change
City Dog Advertising Dates - 2009/2010*
| Issue # | Space Close* | Material Close* | Publishing Date* |
| November Issue No. 6 |
Nov 19 | Nov 26 | Dec 4 |
|
February |
TBA | TBA | TBA |
| May Issue No. 8 |
TBA | TBA |
TBA |
| August Issue No. 9 |
TBA | TBA |
TBA |
* Dates Subject To Change
Ad Submission Requirements
- Please submit ads as PDF (min, 300dpi). EPS is another option.
- Four-colour EPS files are acceptable.
- Ads can be submitted as InDesign files. Please include support files (i.e. logos, scans & fonts) and convert to four-colour.
- If you require further technical information, please contact Ally Tripkovic.
Payment Terms
- Payment is due in advance of publication date. GST is extra.
- Cheques, VISA and MasterCard payments are welcome.
- City Dog advertisers also receive a complimentary listing by category in our handy classified section of the magazine.
- Subscriptions are available for $15.70 for one year (four issues) or $28.30 for two years (eight issues). Prices include GST. Please contact Our Advertising & Sales Manager for more information.
